Despite / because of my background in marketing, I spent many years trying to unhook myself from the toxic - and false - rulebook of conventional brand and business building online. 

I felt trapped in a binary: either I was out there, feeding the bottomless stomach of the content machine, flattening my depth to bite-sized ‘digestible’ morsels, erasing my human complexity with the polish of a brand palette to what seemed like a vacuum of real authentic connection… OR I was off-line, refusing to participate at all. ​

Callie simply melted that all away. I understood my unique shape and my position. I felt liberated to move through the online world on my terms, at my own pace, without compromising my creativity or my desire for real connection.